#SILVERLIGHT RESEARCH TV#
I like Kia’s robodog TV spot featured during this year’s Super Bowl. “Whether you’re an intern or an SVP, you can see how the clients that you work with contribute to the overall revenue of the company,” Goldberg explains. Every week, Silverlight holds a meeting in which Goldberg and other members of the leadership team openly share the firm’s most recent financial information. She attributes this to the agency’s insistence on transparency. Goldberg is particularly proud that, amid the Great Resignation, Silverlight enjoyed its highest retention rate in the company’s eight-year history. Staff size grew by two people during 2021, from 29 at the start of the year to 31 at the end of it. “If there is a role at the organization that is open and you want it, then go for it.” “I always tell employees that if there is something you want to do and we don’t have it, then let’s start it,” Goldberg says. For those who want to learn about different areas within the business, Silverlight has created hybrid roles that straddle two - or more - disciplines. The agency also strives to individualize career paths for its people. In the wake of the pandemic, Silverlight borrows or rents office space on an as-needed basis, giving team members the option to work from wherever it suits them best. Silverlight’s flexibility carries over to its employee policies. “It helps us test some non-traditional media types so that we can grow and learn,” Goldberg says. Unlike many other agencies in MM+M’s Agency 100, Silverlight also works on a few non-healthcare-related pieces of business. They joined client mainstays Mallinckrodt and Allergan on the Silverlight roster. The growth was fueled by new assignments from Chiesi, Oxford BioTherapeutics, Calliditas Therapeutics and Albireo Pharma. The agency generated $17.9 million in revenue during 2021, up 37% from $13.1 million in 2020. When projects come up in the creative or web development realms, they turn to partner agencies for support. Indeed, Silverlight works in pretty much every type of media - search, programmatic, display, integrated custom placements with endemic partners and more. While Silverlight keeps its eye on digital trends, Goldberg believes the company’s recent success was due in part to “staying in own swim lanes” by focusing on strategy and media. We are agile and flexible in how we work, whether it’s through a partner agency or one of our independent relationships.” “We are able to turn things around faster than many larger agencies.
Clients can also elect for certain categories of experts to be excluded from the search conducted by Silverlight Research to ensure that the expert is in line with their specific compliance requirements.“We focus on thoughtful work, but there is never a hold-up on our end,” she says. On receipt of any further required information our client can then approve the engagement, decline, or to ask for an alternative expert if necessary. Our clients then have the opportunity to ask any further questions or clarifications where required to Silverlight Research which we will refer to the expert for answers before the engagement can go ahead.
This profile will include their biography, industry experience, and responses to Silverlight Research key profiling questions. For this reason, Silverlight Research will send a profile summary of the proposed expert to the compliance department of our clients direct for pre-approval.
The compliance (or other) department of our clients may wish to review the profile of an expert for a potential engagement prior to this taking place. Please click here for frequently asked questions by Experts We also restrict specific industries and classes of experts as appropriateįrequently Asked Questions ('FAQs') for Experts For example, experts are prohibited from consulting regarding their current employer or other third parties to whom they owe confidentiality obligations. We actively solicit conflicts and use this information to disqualify experts from participating in projects that are not suitable for this reason.
Among other measures, we ask Profile Questions which help us determine whether experts have the requisite knowledge to provide insight to clients, as well as to understand the experts’ conflicts and limitations. It draws attention to any confidentiality obligations experts may have, and emphasizes that our clients do not want to receive confidential information and may actually be harmed if they are exposed to thisįor each project Silverlight Research conducts a bespoke search, and screens potential candidates to assess their eligibility and any potential conflict of interest. Our compliance tutorial training covers conflicts of interest, material non-public information (MNPI), confidential information and other key policies.
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